Matthew Mansell, the founder of Athlo, a fitness platform, has experience with competition as a former professional rugby player. However, he believes that cooperation can provide some of the best gains for a business, not just at the expense of competitors but with their assistance.

Startups often have a cutthroat mentality, but a cooperative approach could still lead to market disruption. His company Mansell found a solution to avoid losing gyms and serve three groups: users, platform users, and fitness centers.

Matthew Mansell: ‘Confront the Pain Points

This company, which is the next fitness unicorn, a company that integrates gyms into its package, offers a different approach than traditional aggregators. The company prioritizes gyms and brick-and-mortar facilities and aims to address fitness brands’ challenges.

Matthew Mansell believes digital technology is a permanent part of the fitness industry and envisions the company as a mediator to ensure that both digital and brick-and-mortar gyms benefit from their relationship. The goal is to push the industry forward for consumers.

Growth Predicted for Global Fitness Industry

The fitness industry has a global value of $87 billion as of 2022. Despite this large number, industry experts predict that by 2028, the U.S. fitness market could reach £352.8 bn or more. This increase has been driven by growing interest in health and wellness. As a result, there is ample business opportunity for everyone to succeed in the fitness industry.

According to Matthew Mansell, its launch after the pandemic could lead to a beneficial collaboration with physical fitness facilities. The industry suffered severe losses during the pandemic, resulting in many closures, but is slowly recovering. The U.S. fitness market is worth £27 bn.

It offers solutions for gym retention and membership growth through its services. Their goal is to aid gyms in improving their retention and attrition rates, as it is more economically feasible to focus on retention rather than acquiring new customers. Extending a customer’s lifetime value by just one month can significantly impact gym and health club profits. See this article for more information.

More about Mansell on https://www.crunchbase.com/person/matthew-mansell-3c0d