Sports Illustrated have tapped the services of Ross Levinsohn handing him the reigns as the new sports illustrated CEO. He is the person the company feels is the right fit to take over from Mr. Heckman who has guided the company as its leader for many years. Ross Levinsohn has been appointed as the New Sports illustrated CEO in a strategic move coming when the company embarks on an important rebranding process. The rebranding process seeks to enable the company to focus on different areas which are believed to be integral to the company’s plans and objectives in future which will raise its revenue.

However, achieving this great objective for the company will be challenging considering some factors that are likely to come along with this process. Ross Levinsohn has been chosen to lead this company at such a crucial time because of his great reputation for transformation and change in this industry. With illustrious careers at Yahoo and other companies under his belt, he is the right man for the job at Maven at such a time. He has demonstrated capability and relevant experience which aligns him well with the requirements of the job he is just taking on.

After being appointed the New Sports Illustrated CEO, Ross Levinsohn has identified several areas where he intends to focus his energy as he seeks to oversee a successful rebranding. Ross Levinsohn will focus more on the company’s subscriptions and invest more in them. He understands that much has changed in the media industry meaning companies can no longer rely on publications alone for revenue. Diversifying is one of the ways companies can leverage to grow their revenue. This is why the sports illustrated CEO will focus more on subscriptions and taking his company’s operations online.

He believes there are many online opportunities that any company can venture into to increase its revenues. Therefore, he will concentrate considerable energy on this area to help grow the company’s revenues. Already the company has chosen talented individuals to head this now crucial department. His experience will be one of the things that will make his new approach successful.