Alejandro Betancourt is the subject of a brief article in The Principal Post. Under a subheading of Cues and Views, he is described as a serial entrepreneur. Born in Venezuela, he is now a resident of London. He holds a degree from Suffolk University. His current title is President of Hawkers Sunglasses.

A fascinating comment from him is his take on the workweek. He states that it does not exist in his world. He is always working no matter what day or holiday. Work never ends.

Fluent in both English and Spanish, he considers his latest business achievement to be the expansion of Hawkers into many countries worldwide. He is accomplishing this idea by forming partnerships with firms that manufacture clothing, shoes, and jewelry. This is a natural expansion for a firm that markets sunglasses.

Another idea from Alejandro Betancourt, whose name is listed on the front page of the article as Alejandro Betancourt Lopez, involves the interaction between fashion and the environment. Naturally, fashion is important with sunglasses. This entrepreneur is intent on marketing environmentally friendly sunglasses without compromising the look of the product.

Other interesting takes from the interview is that he considers himself to be driven. He does enjoy making contributions to what he calls the greater good. He also uses smart phones for basically all of this business activities.

He takes great pride in leading Hawkers Sunglasses to its status as a highly successful international company. The lesson he takes away from this accomplishment is to never give up. The company is constantly moving forward. That is his advice. Always look forward.

One change Alejandro Betancourt has made to Hawkers is in the area of customer support. It has taken on a new view. He now sees the benefit and value to addressing problems. This leads to product loyalty and results in increased business.