Yanni Hufnagel is the CEO of hydrating water brand Lemon Perfect. The brand went viral after being spotted in Beyonce’s Limo in 2020. After the appearance, one of the brand investors approached Beyonce to help in the marketing of the product. Beyonce being a public figure adored by many made her influence an intelligent move from Lemon Perfect.

The drink is sugar-free and, at the same time, delicious. Beyonce chose the drink because it is healthy, great tasting, and affordable to almost everyone. The brand has received a large amount of money from several investors in sports, food, beverages, music, etc.

What makes the Lemon Perfect drink great is the use of organic lemons, electrolytes from potassium, and Vitamin C. It has no artificial flavors or sweeteners and comes in different flavors, such as Kiwi star fruit and peach raspberry, among others. The drink is available in major eCommerce stores and on the company’s website.

Recently the brand hired Brennan, a former coca-cola executive, to help run the company. He had spent 32 years overseeing operations in the US coca-cola company. He ensured the company got the best deals from retailers. After his services in the company, he decided to retire until Yanni Hufnagel convinced him to work in his water hydrating brand. Yanni wanted to work with him because he is experienced and passionate about his work.

Hufnagel began his company in 2017. Initially, he was a University of Nevada basketball coach. During his coaching days, he unexpectedly came across a store owner whose dream was to be a coach. After some days of friendship, the store owner shared a draft of the Keto diet with Yanni. The diet inclusive of lemon water.

Read more about Yanni on Crunchbase.

Yanni worked on the Lemon water recipe and decided to take it to his basketball trainees, who were consuming Bai by then. The drink received a positive review from the players, making Yanni work hard to push the brand to the public. The brand now directly competes with other popular drinks worldwide. Yanni is passionate, resilient, and hardworking in his endeavors, personality traits we can borrow to chase our dreams