Ross Levinsohn is an accomplished media executive who has significantly impacted the sports media world. Currently serving as the CEO of The Arena Group, Levinsohn has a long and successful career in media, with experience in executive positions at major companies like Sports Illustrated.

Levinsohn’s passion for sports and digital media has led him to focus on revitalizing Sports Illustrated, one of the most iconic brands in sports publishing. When Levinsohn took over as Sports Illustrated CEO in 2019, he faced the challenge of adapting Sports Illustrated to the rapidly changing media landscape. Under Levinsohn’s leadership, Sports Illustrated has undergone a significant transformation, moving away from its traditional print magazine model to become a digital-first media company.

One of the key changes Levinsohn implemented was to focus on creating more digital content, including videos and podcasts. This has helped Sports Illustrated to reach a younger, more diverse audience and to engage fans in new and innovative ways. Levinsohn has also expanded the brand into new areas, such as sports gambling and esports, recognizing that these are growing markets with significant potential for growth.

In addition to expanding the brand, Levinsohn has significantly changed how Sports Illustrated operates. He has implemented new technologies to improve the efficiency of the company’s operations, such as a new content management system that allows writers and editors to collaborate more easily.

Levinsohn’s approach to leadership is also noteworthy. He is known for being hands-on and collaborative, working closely with his team to develop new ideas and strategies. He is also committed to fostering a positive and inclusive company culture, recognizing the importance of diversity and inclusion in building a successful media company.

In conclusion, Ross Levinsohn’s leadership at Sports Illustrated has been transformative. By embracing new technologies and expanding into new markets, he has positioned the brand for continued success in a rapidly changing media landscape. His focus on creating engaging digital content and developing a strong team has helped Sports Illustrated to remain relevant and competitive, despite the challenges facing the publishing industry. With Levinsohn as Sports Illustrated CEO, he is well-positioned to continue to evolve and thrive in the years ahead.