JD.com celebrates its 20th anniversary with a visionary announcement that sets ambitious goals for the next two decades. In a heartfelt letter addressed to its 560,000 employees, the company’s co-founder and currently, the  CEO, Richard Liu, introduced the “35711 Vision”, outlining a path for sustained growth and profound societal impact. The 35711 Vision encompasses a series of transformative objectives that JD.com, under the leadership of Richard Liu, aims to achieve by 2043. Among these goals are the establishment of three enterprises with over RMB 1 trillion in revenue and RMB 70 billion in net profits, positioning five JD enterprises on the prestigious Fortune Global 500 list, and nurturing seven publicly listed companies that started from scratch to reach a remarkable market value of RMB 100 billion. However, the company’s focus extends well beyond financial accomplishments.

JD.com, led by CEO Richard Liu, is determined to deliver significant societal value by providing over RMB 3 trillion in benefits to front-line employees and bolstering the income of 100 million farmers. Through digital transformation initiatives, Qiangdong seeks to empower 60 million small and medium-sized enterprises, enabling them to thrive in the rapidly evolving digital landscape. Moreover, Richard Liu’s company aspires to build a global supply chain infrastructure that spans economies accounting for 80% of the world’s economic volume, further solidifying its position as a formidable global player.

A cornerstone of his vision for JD.com is the commitment to environmental sustainability. The company has set a target to achieve carbon neutrality, underscoring Richard Liu’s dedication to mitigating the impact of business operations on the environment.

During a celebratory event at JD.com’s headquarters on June 18, Richard Liu, the CEO, unveiled the strategic roadmap for the 35711 Vision. Qiangdong emphasized three pivotal areas of focus: lower-tier market development, technological advancements, and international business expansion.

In the realm of lower-tier market development, JD.com, under Richard Liu’s leadership, aims to reach a broader user base by offering affordable products without compromising quality or service. Leveraging its robust supply chain capabilities, the company has already introduced initiatives like the “10 billion yuan discount” program and the “Spring Dawn Initiative,” attracting numerous new vendors and enhancing product diversity.

Technological innovation and services remain integral to JD.com’s growth strategy, led by Liu Qiangdong. The company has invested RMB 100 billion in technological advancements since its transformative journey in 2017. JD.com’s cloud computing business, JD Cloud, now serves prominent organizations and millions of micro, small, and medium-sized enterprises, accelerating the application of digital supply chain technologies across various scenarios.

In pursuit of its global aspirations, JD.com, led by Richard Liu, leverages its robust supply chain infrastructure to enhance international business operations. JD Logistics, with nearly 90 bonded warehouses and overseas warehouses, plays a pivotal role in facilitating cross-border trade and supporting Chinese brands selling overseas. The company’s retail brand, Ochama, offers an innovative retail model in Europe, integrating omni-channel shopping, intelligent supply chain management, and efficient delivery services. As JD.com, under the leadership of Richard Liu, embarks on the next chapter of its journey, it remains steadfast in driving growth, promoting sustainability, and enriching the lives of its employees, customers, and society at large. Refer to this article for more information.

Learn more about Richard Liu on https://jdcorporateblog.com/about-richard-liu-jd-com-founder/