For some people, helping others is part of life – an everyday practice that keeps them going. The help could be in the form of time or resources and now with great technological advancement, there are limitless opportunities for giving back to society.

The CEO of Tieks, Kfir Gavrieli is a perfect example of an individual who uses their time and resources for the greater good of the community. Tieks is one of the first-world fashion brands operating online, distributing women’s ballet flats that are popular for their quality. The brand has had an online presence since 2010 and currently is one of the world’s most successful online fashion brands. Gavrieli has never been in the business for success, rather, to make a charitable impact. Through the Gavrieli Foundation, he has played a major role by investing in women’s empowerment. Up to date, the Foundation has offered different women over $10,000,000 in the form of microloans.

So, What are the Attributes of a Hero?

According to Kfir Gavrieli, the world has so many heroes, and there are dozens of acts of heroism performed daily. This especially became evident during the pandemic, where many people performed acts of heroism, in order to sustain the communities. Heroes are simply people who are selfless and prioritize others over themselves, even in challenging or dangerous circumstances. Examples of such people are healthcare workers, hospital receptionists, and EMTs, who were at the forefront during the COVID-19 crisis.

Gavrieli defines heroism as any thought or act that serves a higher purpose. Heroism is simply any act that shows selflessness or dedication, the two core attributes that show people’s commitment to helping humanity. He goes ahead to reference this to how his parents made a sacrifice by becoming immigrants and starting a business, to create more opportunities for their children.

Hope in the Future

According to the CEO of Tieks, humans will always learn to try to be better, despite the negative forces that are unavoidable. He believes that everyone in society can commit to changing the world by performing acts of heroism. To achieve this, people have to learn to prioritize helping others and, in no time, there’ll be a shift in balance from bad to good. He also maintains that in the long run, challenges are always going to be present, but people should see them as opportunities to become heroes, by being compassionate and community-driven.

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Visit his YouTube channel on https://www.youtube.com/user/kfirgavrieli