Jason Hope´s three prospects for social media sites
Social media sites like Facebook and Twitter have been used to connect friends and family for many years, but people are now using them for much more than that. Whether it is to stay in touch or they’re trying to promote their business, social media sites are where it’s at. Here are three prospects of social media sites, according to Jason Hope, an expert in social media marketing.
- Social Media platforms are going to aid business growth
In the past social media sites were almost all about connections and personal connections only. Still, it has evolved into something that helps businesses grow much more efficient and user-friendly. With platforms like Facebook and Twitter, business owners can directly market their businesses to thousands of people who may benefit from what they offer. For Jason Hope, this is why more and more companies are shifting towards social media because of its versatility to help them reach their target audience cost-effectively.
As Jason Hope thinks, social media sites like Facebook and Twitter are not just for businesses; they have also become much more fun to use. This is because of the many new and exciting features that have been added to these sites. Social media sites are no longer only used to connect with people but also as entertaining platforms. People now use these sites as a playground where they can play games on Facebook and Instagram or watch YouTube videos. According to Jason Hope, these new functionalities were added to these platforms to entertain users and keep them engaged for longer periods.
- The role played by mobile technology
According to Jason Hope, the role played by mobile technology should be noticed by business owners and marketers. Research shows that 91% of internet enthusiasts access social media platforms through their mobile phones. This is a good thing for marketers because they can market to a bigger audience at a much cheaper price. In the past, Jason Hope recalls, businesses had to place ads in magazines or billboards that were expensive and hard to access. This is not the case this time because with the help of mobile technology, advertisers can reach out to their target audience efficiently.