Jason Hope is known as a futurology guru; even his last name is one of optimism, never giving up and looking for a brighter horizon. When it comes to the power of social media platforms, you’d be a fool not to stay connected. Hope says that it all comes down to communication, and with some 80% of the universe’s people having access to the internet, social media networking is king.

Hope believes that social media platforms can benefit you in three ways. Number one, social networks can help businesses both big and small to thrive. As Jason Hope recalls, Instagram is one of those incredible vehicles that internet users are obsessed with. If you own a business with an Instagram page and tons of followers, you’re golden. 

Users trust a company that has a strong social media presence. This translates into more direct sales because followers want to buy the products you’re selling. Number two, Jason Hope adds, entertainment is all over social media platforms, and news spreads rapidly on these networking sites. 

Did you know that most folks are generally spending two hours and 45 minutes on social media daily? 

Instagram and Facebook are popular, and when folks arise each morning, they tend to check those platforms first, according to Jason Hope. He says that social networking isn’t disappearing anytime soon. Most users can’t get enough, and newly added features and functions can keep an audience thoroughly amused.

Number three, Hope says that mobile phones are extending the reach of social media. That can be a major plus for your business and/or brand. If about 91% of internet users connect to social media through their smartphones, a mobile app with targeted ads would capture consumers’ attention. Jason Hope finally states how folks enjoy using their social apps instead of visiting websites.

Social networking sites continue evolving; make them work for you.