In recent years, entrepreneur Krishen Iyer has talked about word of mouth marketing as one of the most highly effective ways for any business to grow and expand. One of the latest trends he has talked about is buzz marketing which relies on conversations both in person and digitally in order to acquire new customers. Like all other types of marketing, there are both advantages and disadvantages of buzz marketing according to Krishen. 

One of the main benefits of buzz marketing is that it is very cost effective. Businesses work with their existing customers to promote their business to other potential customers. With more publicity, a business will not have to spend nearly as much money on advertising; according to Krishen Iyer, buzz marketing allows businesses to maximize their impact while minimizing their marketing costs. 

Another benefit of buzz marketing according to Krishen is establishing an instant connection. Buzz marketing allows businesses to instantly establish a connection with consumers as Krishen Iyer explains. With this instant connection, businesses are able to quickly engage with consumers and allow them to better understand the products and services offered and how they can benefit them. Using buzz marketing also allows businesses to get fast results. By using buzz marketing, a company can get quick results in terms of promoting itself and getting attention and interest from customers. 

Buzz marketing is therefore ideal for businesses that are looking to maximize both visibility and engagement in a matter of hours instead of weeks. While buzz marketing has many benefits, it also has challenges as well according to Krishen Iyer. One of the main challenges of buzz marketing is that it can be unpredictable. Using buzz marketing does not guarantee that a company will get positive feedback and good publicity. The results may not necessarily be very favorable within a short period of time as well. 

Another challenge with buzz marketing is that it can be difficult to control at times. Once a business relies on buzz marketing, it is not always easy to determine the outcome and control the extent to which a buzz marketing campaign reaches and influences consumers. Krishen Iyer finally explains that buzz marketing is also unsustainable at times. Businesses that rely on this marketing tactic will need to keep using it in order to get more customers and grow. So while buzz marketing can be quite beneficial for businesses, it also has challenges that businesses should consider before using it as their primary method of marketing.