Mason Jarvis has revolutionized the flooring industry by applying his engineering expertise to solve its most persistent problems. With a Ph.D. in Industrial and Systems Engineering from Ohio State University, Jarvis identified communication gaps as the industry’s greatest pain point and developed FloorLogic™—a proprietary platform that serves as a “digital nervous system” for flooring operations.

Unlike traditional flooring businesses that cobble together different software solutions, FloorLogic™ provides an integrated system for real-time project tracking, automated customer communications, and streamlined scheduling. Installers use a mobile app containing all project details, photos, and special instructions, and when they’re heading to a job site, customers automatically receive notifications.

This technological edge has helped Ironwood Floor Co. achieve remarkable results: a 98% customer satisfaction rate across franchise locations, with units reaching profitability 40% faster than comparable home service franchises. Top-performing locations now generate up to $2.5 million in annual revenue.

The company’s data-driven approach includes tracking 27 distinct metrics for each franchise location, creating feedback loops that drive continuous improvement. This systematic methodology extends to marketing, with comprehensive systems including digital campaigns and community outreach templates.

Perhaps most innovatively, Jarvis has positioned Ironwood as specialists in the industry—”the orthopedic surgeons of the flooring world”—transforming potential competitors into clients. Approximately 30% of business now comes from other contractors and designers who outsource their flooring work to Ironwood’s experts.

For entrepreneurs in traditional service industries, Ironwood offers a compelling case study in how technology and specialization can create new revenue streams while revolutionizing customer experience.