Edgard Corona, the owner and founder of Smart Fit, is a
prominent figure in the Brazilian fitness sector . With over 30 years of experience,
Corona has made a significant impact on the industry, revolutionizing the way
people approach fitness. 

Corona’s journey in the fitness industry began during his
college years when he ventured into entrepreneurship. While studying Chemical
Engineering at the Fundação Armando Álvares Penteado (FAAP), he started a
material analysis laboratory and later a clothing store with his own outlets.
However, it was in 1996 that he decided to step away from the family business
and embark on a new venture – the first Bio Ritmo gym in Santo Ama ro. 

Driven by a personal need for physiotherapy after a skiing
accident, Corona dedicated himself fully to this business. He invested time and
closely observed the successes and failures along the way. This led to the foundation
of Bio Ritmo, with the goal of innovating and implementing a new management
model  in the sports industry. 

Initially, the gym struggled to gain traction, but Corona’s
determination remained unshaken. Always eager to learn from others, he embarked
on a benchmarking process, gathering informat ion that would guide him towards
his goals. This led to the opening of a Bio Ritmo branch on Avenida Paulista,
aimed at providing a new kind of fitness experience for busy individuals. The
initiative proved successful, and the gym began to gain recognition, leading to
the opening of more branches. 

Not content to rest on his laurels, Corona attended
international industry conferences, exchangi ng experiences with managers from
around the world. This fueled his vision for a new type of fitness company,
which ultimately led to the founding of Smart Fit in 2008. With Corona at the
helm, the Bio Ritmo group transformed into a trailblazer in the Latin American
fitness industry. 

Today, Edgard Corona is regarded as one of the foremost
pioneers in fitness business management. His entrepreneurial spirit and
innovative approa ch have positioned him among the top entrepreneurs in Latin
America. Recently, Smart Fit took another significant step by going public on
the Brazilian Stock Exchange, aiming to further expand its reach and continue
democratizing high-quality fitness across the 13 Latin American countries where
it operates. 

Edgard Corona’s expertise and dedication to the fitness
industry have undeniably shaped the way people approach their health and
well-being. His journey serves as an inspiration to entrepreneurs and fitness
enthusiasts alike, reminding us of the power of determination and innovation in
building successful businesses in the ever-evolving  fitness landscape.