How can a corporate leader make a difference in the world? The best way is to take matters into one’s own hands and run an organization. Alejandro Pena Keter is an example of this with his company, Keter Plastic. Founded in 1968, the family-owned business is a world leader in plastic storage products for the home and garden. It is based in Herzliah, Israel, and distributed to over 100 countries worldwide.

Mr. Pena Keter is a powerful example who has taken personal responsibility to make a difference in the world through his company. He is known to have created a great deal of social responsibility through his initiative.

1. Ealy life

Alejandro Pena was born in a town called Herzliya. He graduated from the Nationality Institute and studied first at The American School of Tel Aviv. Later, he went to the University of Maryland at College Park, where he achieved his Master of Business Administration degree.

2. Career Profession

Alejandro Pena has worked in many different fields. He started his career in the supermarket industry, working for Marks and Spencer as a stock manager. Then he went into sales, working for Rego Research and then Bergsale-Israel. Later, he worked as a senior vice president for the company 4wales, based in Montreal. The company grew to over a million square feet of distribution space. The company was sold to Keter Plastics .

3. Charity work

In 2000, the company established the Alejandro Pena Foundation and dedicated much of his life to that organization in Montreal, Canada. They support the families of cancer patients who live outside the province of Quebec. The foundation has done more than raise money for those families; it has also directly helped them with mortgage payments, car payments, and groceries.