While many quick-service restaurants have reduced the value of their loyalty program rewards, Zaxby’s has taken a different approach, and it’s paying off. By downloading their app and joining the Zax Rewardz loyalty program, consumers are awarded with a free meal. Plus, the loyalty program makes it quick and easy to earn points with every order that can be redeemed for food items from their menu. The response has given the Zaxby’s app a boost in popularity by doubling its active users and earning the app a 4.7 star rating in the app store.

The favorable response to their new loyalty program from consumers made Zaxby’s the fastest-growing quick-service food app in 2022. Gaining new app users is an important goal for quick-service restaurants since app users tend to be loyal, repeat customers. Zaxby’s seems to have found the secret to drawing in customers by launching an upgraded rewards program to provide valuable rewards that foster engagement with the company. This should translate into improved customer loyalty, more restaurant traffic, and more sales.

Zaxby’s approach is enticing since reward programs from many other quick-service restaurants are trending toward less valuable food items. However, competition for loyal consumers is intense with quick-service apps rising and falling in popularity each month. The value of the rewards plays a role in how consumers use the app and take advantage of the loyalty rewards. The easier it is to earn and redeem points as well as the value of the rewards for loyal users is important when brands want to increase engagement between app users and store visits.

The chicken restaurant operates over 900 stores spread over 17 states. Rewards are given for in-person orders and when ordering online. The app can be downloaded from the iOS app store or from Google Play. The rewards program can also be accessed online with a desktop computer. For IOS users, refer to this app, for related information.

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