Jason Hope, philanthropist and futurist, has spoken extensively on social media’s changing role. These go from its emergence as a main source of information to its role in helping businesses grow. In the TechBullion article “Jason Hope’s 3 Future Aspects Of Social Networking Sites”, Hugh Grant highlights some of Hope’s thoughts.

In recent years, businesses of all kinds have followed their audiences to social media platforms, and customers have subsequently grown to trust purchases made through social media. As Jason Hope declares, on a company’s social media page, users can see its follower count alongside likes and comments, which they value over reviews posted on the company website. 

Hope believes this explains businesses shifting focus to social media pages over websites and physical locations. Amount of time spent on social media has also increased, due in large part to the entertainment and information available, especially as the quick spread of news on these platforms increases appeal. Jason Hope sees this user engagement as a good sign for the future of social media sites. 

As users have shifted to using their phones for social media, Jason Hope also believes that businesses should focus on targeted ads on mobile apps. Finally, he encourages companies to build strong communities through their social media presence, as customer loyalty helps companies more than website traffic.

Regarding the decline of Facebook, Hope believes people have moved away from the platform in recent years due to diminished trust, especially after data leak scandals. He recommends that Facebook develop interesting new features as well as a plan to regain user trust if it wants to survive as a platform. In short, social media is changing alongside both the market and user behavior, and Jason Hope sees a strong future for these platforms as they continue to provide more value to their users.