Luiz Carlos Trabuco Cappi: Entrepreneur

Luiz Carlos Trabuco Cappi was born in 1951 in Manila, San Paulo. He studied and graduated from the School of Philosophy, Sciences, and Literature of Sao Paulo. Luiz Cappi after completing his studies started his career at Banco Bradesco in April of 1969.

Cappi Career At Banco Bradesco Bank

Luiz Cappi started his illustrious career at Banco Bradesco Bank as a bank teller. Cappi worked us way up the ladder at the bank and within 15 years at the bank became the Department Director. Ten years later in 1994, Luiz Carlos Trabuco Cappi was elected a Managing Officer. Five years later in 1999, Luiz Carlos Trabuco Cappi was elected Executive Vice President.

Cappi remained Executive Vice President for ten years. Cappi was named Chief Executive Officer of the Board of Directors of Bradesco Bank in 2009.

Since taking over executive duties of CEO, Luiz Carlos Trabuco Cappi still holds the position of Chief Executive Officer of the Board of Directors of Bradesco Bank, for the past nine years.

Luiz Carlos Trabuco Cappi is noted for many of the bank’s improvements and growth during his career with Bradesco Bank. In this tenure of the president, he was instrumental in making the bank public by coordinating the launch of the bank’s shares on the New York Stock Exchange. Cappi is also responsible for doubling the bank’s size and developing a stronger leadership role in the bank’s executive team. Because of these efforts, the bank’s overall performance in its insurance division jumped from 25% to 35%.

As Chief Executive Officer of Bradesco Bank, Cappi spearheaded the purchase of HSBC in Brazil, the most prominent business model in Brazil, and the bank’s most significant acquisition in the bank’s history. Read this article at O Globo Economy to know more.

Awards

Cappi has been the recipient of many honors and awards. In 2006, he was named Business Sector Leader for Insurance and Pension Plan. Also in 2006, Cappi was honored with Business Personality of Insurance by the Association of Sales and Marketing Officers of Brazil. In 2006 and 2007, Cappi received the Insurance Personal of the Year for both years. In 2009, Cappi was honored with the Don Quixote Trophy, listed as one of the 100 most influential Brazilians in the country, and awarded the title of meritorious citizen of marillia. In 2015, Cappi was named Entrepreneur of the Year in finance, and in 2016, Cappi was in the list of Best CEOs in Brazil by Forbes magazine.

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Why Luiz Carlos Trabuco Is Currently Making Headlines

Luiz Carlos Trabuco has been making headlines all for the right reasons. As they say, well get paid with good, and that is who Trabuco is, a good person. Carlos from the beginning of time has a had a knack for change, hence his efforts to transform Bradesco. The Bradesco of this day and time gives its competitors a run for their money all because of Luiz.

Bradesco’s history, which spans for decades, finds Luiz Carlos Trabuco as the only one much deserving of praise. Recall, Trabuco joined the company at a time when productivity was low leave alone the profit margins. However, Bradesco has since come of age because of the effort that Carlos has put towards transforming the organization.

Trabuco has succeeded where his successors failed. Bradesco, for years, was struggling to make a global impact. However, Bradesco is the second largest banking institution in Brazil, all because Trabuco had a vision of transforming the organization and acted on it.

Mr. Trabuco’s successes are currently evident due to the significant profits the company enjoys today. Luiz’s excellent management skills are to thank for the institution’s breakthrough, something that has seen the corporation grow from one glory to the other.

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Bradesco does not thrive today out of chance but because of the choices, Luiz Carlos Trabuco made many years ago. Recall, Carlos joined the company as a very junior officer but because of his hard work, got promoted i9n leading different departments. Therefore, it is Carlos’ rise to power that has enabled him to transform the many departments in Bradesco over the years.

Indeed, Luiz Carlos Trabuco has been instrumental in cleaning the mess in Bradesco, meaning that he is the one who has built the business from the ground up. Today, Bradesco is able to command a significant market presence because of the stellar products and services it offers the Brazilian consumers.

Carlos, despite being in Bradesco for forty-nine years, still feels that there is more than enough he can deliver to the corporation. However, the time for him to step down as the company’s President is fast approaching. In truth, the employees at Bradesco area disturbed lot since Luiz Carlos Trabuco has always been their light at the end of the tunnel.

Luckily, Trabuco, even after his presidency will still remain in Bradesco, taking on the responsibilities of the Chairman of the Board. Mr. Luiz, however, has come to terms with his fate and feels confident that his successor as new president, Octavio de Lazari Junior, will take Bradesco the extra mile.

Succession is a very serious matter in Bradesco and settling for Octavio shows that the leadership in the company wants the corporation to survive for another a hundred years. Lazari, who is, by all means, the younger version of Trabuco, has a lot in store for his new company. Mr. Lazari rings to Bradesco his expertise in banking coupled with years of experience in the field. Hence, Octavio de Lazari Junior will surely see Bradesco through in its next phase, taking on Luiz’s unfinished projects.

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Bradesco’s CEO Resigns, Leaving Room for Trabuco To Lead

Luiz Carlos Trabuco is president of Brazil’s second-largest bank both in terms of assets and equity. Holding a Socio-psychology postgraduate degree from Sao Paulo’s Fundação, (Sociology and Politics), he was the named then 2015 winner for the Entrepreneur of the year award (Finance Category) by Brazil’s Isto É Dinheiro magazine. He’s been listed as the country’s top 100 most influential persons. Forbes magazine listed him as Brazil’s best Chief executive officers last year.

Career

Mr. Trabuco started out at Banco Bradesco, being the bank’s clerk at only 17 years. He would then rise to the position of marketing director where he played a part in having the banks communication being modernized and developing a close relationship with Brazil’s media. He stayed as marketing director for 8 years before being named Chief executive officer for Bradesco Vida e Previdência in 1992, a private company dealing in private pension. He held the CEO position for 6 years till 1998. He then moved to Banco Bradesco as Managing director before assuming the Vice President’s post.

Trabuco’s experience

Mr. Trabuco then became president of Bradesco Seguros, which has 8 companies. It is during this period that Bradesco’s shares started trading on the NYSE. At the same time, the bank’s size doubled and garnered 25% market share in Brazils banking industry. Its insurance arm became the largest in Latin America with 35% share of the market. He succeeded Laurelli Cypriano as the banks 4th President in 2009. He won the Entrepreneur of the year award after leading Bradesco to acquire HSBC Brazil, the largest acquisition in the bank’s history. He joined Bradesco’s Board of directors in October this year and is the bank’s 3rd president of its Board of directors.

Chairmanship of Banco Bradesco

At 91 years, Lazaro de Mello Brandao was one of the oldest chairmen still serving in the Banking industry. He stepped down after over 25 years as Chairman of Banco Bradesco. He has been replaced by Mr. Trabuco, who will hold both positions as chairman and Chief executive officer of the bank until March. A new Chief executive officer will then be selected.

The conclusion

The outgoing chairman, however, will continue with his role in one of Bradesco’s companies. He also stated that it was his personal decision to resign in order to ensure the bank’s continuity by renewing its board. Bradesco is set to continue with the outgoing chairman’s tradition of choosing executives from the bank’s internal ranks instead of externally sourcing for replacements. The bank is set to pick the CEO from any of its seven executives of the highest ranking. Mr. Trabuco, the banks acting head, said that the choice for CEO will come from Banco Bradesco’s own talent pool, confirming the rumors of internal promotion.

The conclusion

Following the changes at the bank, its shares fell by 1.2% to 36.63 percent, before rallying back to 39 percent. The bank had changed its bylaws last year in order to increase CEOs age limits to 67, from 65. This gives the acting chairman time to name his successor for the CEO post. Possible candidates for the post include:

Mauricio Machado de Minas: Head of Bradesco’s IT, joined Bradesco in 2009.

Alexandre da Silva Gluher: Gluher; Head of the banks Risk office, the 57 year- old has been with the bank since 1976.

DomingosFigueiredo Abreu: heads the banks treasury and also lending departments and has worked in Bradesco since 1981.

Josué Augusto Pancini: the 57 year -old joined the bank in 1975, head of its branch networks and income segments.

Others include the head of corporate banking, head of the insurance unit and also the bank’s human resource department head.

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