The cosmetics industry is very interesting as well as fascinating. This specific field of work is very lucrative, but it’s very competitive. Have you ever heard of Lime Crime cosmetics? This particular beauty brand was founded by Doe Deere in 2008. Lime Crime is an extension of Deere’s fashion line, which hosted the same name. Doe Deere is actually from Russia, and she started this beauty brand because there was a lack of vibrant colors on the market amongst beauty brands. As a youngster, she would always dress-up in some of the most flamboyant colors, but who knew that these flamboyant colors would make her famous?
Shortly after moving to New York City at the age of 16, she would join a band. In all honesty, this was the main reason to why she left Russia in the first place. Her love for being in the music business was very strong, and she actually got a chance to perform with a local band. This band traveled around the New York City metropolitan area. Deere learned a lot about the business from behind the scenes. She spent most of her time residing in the borough of Brooklyn. After attending the affluent FIT for a short period of time, Deere decided to go into fashion. She actually cut and sewed her very own pieces of fabric. She was a one woman show to a degree, and she modelled her very own clothing. Though this fashion line did fairly well, she decided to go into cosmetics.
Lime Crime escalated up the ranks in a very short period of time. No other beauty brand offered such vibrant and dazzling colors. “I found a void in the industry, and I exploited it with success,” said Deere. In addition to her popular liquid-matte lipstick, Lime Crime has gone on to sell eyeliner, glitter, eyeshadow palette, nail polish, hair dye and foundation.