Sahm Adrangi’s Publicity Tactics

There are a lot of ways to get recognized in the world of big time investment, usually this is accomplished by making a killing in some kind of high stakes deal, a buyout or corporate raid. However, the young, up and coming hedge fund manager, Sahm Adrangi; though he made his fortune off of shorting numerous Chinese companies (to the tune of $ 250 million) has made his name and built his brand through a entirely different set of tactics, namely, social media. Whilst many similarly financially successful traders, investors and fiscal commentators might recoil at the thought of constant and often disputatious activity online, Sahm Adrangi has wholly embraced it and regularly engages, via the Kerrisdale twitter account (his current financial firm) with other members of the social media site, including individual investors, those curious about the trade and also members in opposition to his investment strategies.

Not only does this marketing strategy allow Kerrisdale Capital and Sahm Adrangi to reach out to their followers in a detail oriented and intimate fashioned (which only further grows that very following) but it also allows them to lay out what tactics have given them such leverage within the industry by counterpoising their positions with their opposition.

Sahm Adrangi is the founder of Kerrisdale Capital, which he created in 2009; currently he operates as the firm’s Chief Investment Officer. He started the company with but one allotment of a million dollars, today the firm manages around approximately $ 150 million with big gains lying on the horizon. In addition to his successful business career Mr. Adrangi also has extensive knowledge within the publishing industry and often publishes his investment and company research papers via the Kerrisdale Capital website and various third party independent publishing platforms. Mr. Adrangi’s financial portfolio is currently valued at around $95,800,000 and focuses primarily on the tech and fiscal services sectors. This just goes to show how important and powerful social media platforms can be to one’s business ventures and certainly will only become more and more important and impactful moving forwards into the future.

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