The knowledge that podcast advertising influences brand recognition more than any other methodology was examined in a study conducted by Norman Pattiz and Edison Research.
As the Founder and Chief Executive of PodcastOne, Pattiz often measures efficacy by analyzing advertising trends. In the research platform, the levels of brand recognition were observed before the study and after the study.
This contrast and comparison was then classified as “pre-study” and “post-study.” The findings determined that there was marked increased in the level of brand awareness after subjects were exposed to podcast space advertising.
Study participants viewed podcasts featuring brands from various categories, including grocery brands, financial services, and a lawn and garden product and a product for the auto aftermarket.
Participants were neutral prior to viewing the podcast ads, afterwards they gain brand awareness. For example, the “automobile aftermarket” product showed a 4% increase in the “favorable” rating. The favorable brand acknowledgment for a casual restaurant increased by 76%. Learn more about Norman Pattiz: https://ideamensch.com/norman-pattiz/
According to Crunchbase, Norman Pattiz said, “These results further validate our multi-tiered approach to integrated advertising and measurement.” In other words, it effectively increases brand recognition among targeted audiences. This means that the recognition is directly tied to podcast advertising exposure.
Professionally, he also goes by “Norm.” Pattiz is known for his business acumen and financial prowess; in fact he’s sometimes referred to as the founder of “money making media,” for Westwood One.
Westwood One has earned the distinguished reputation as the largest mass media conglomerate in the nation. The groupings that Pattiz and Westwood One are directly responsible for managing covers CBS News, March Madness and distribution of NFL football and NCAA basketball, to name a few.
As expected for someone who’s conducting research studies and running a media empire; Norman Pattiz has a long list of accomplishments. These include a 2002 selection by then President Clinton for service on the Broadcasting Board of Governors of the United States of America.
In that official role, Pattiz was credited for starting the Arabic language radio and television network, which provides services to the Middle East. Norman Pattiz was originally a career radio broadcaster.
As a result, he was inducted into the National Radio Hall of Fame in 2009. Despite all of his career, business and professional accomplishments; Pattiz remains humble, when asked about the “best” way he recently spent a $100; his response was that he gave it as a tip to a valet.